I started in the pool supplies industry over 15 years ago, including a stretch as VP of Digital Marketing at Leslie's. Now I co-own two businesses with Shilo Jones: StatBid, a search-marketing agency we started in 2015, and Poolaroo, a pool supply store we launched in 2025 with Dieter Davis.
The pool and spa industry is full of hardworking folks, but many are struggling to keep up with the changing environment of Ecommerce and how shoppers interact with online retail through marketing channels, search engines, and now, Artificial Intelligence platforms.
Poolaroo represents our approach to a technology-forward, modern online retail experience. As brick and mortar pool stores struggle, and Amazon continues to just be a lightly-supported vending machine, we feel there's a lot that could be better about the experience of owning a pool or spa.
We focus on getting the fundamentals right: in-house product photography, rock solid customer service, and constantly expanding product selection. The way we use emerging technology shouldn't feel forced. It should simply let us do our jobs a bit better, a bit faster. The best technology is invisible, after all.