Roy Steves
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Ecommerce / AI / Pool Industry
Why Did You Choose Us? Asking in the Right Place
April 22, 2026
How Poolaroo embedded a one-tap "why did you choose us?" survey directly in the Shopify order confirmation email — no marketing opt-in required.
ChatGPT Mistook our Shopify PDP as Out of Stock
April 10, 2026
A hidden "Backordered" status label in our Shopify theme was confusing ChatGPT's product discovery. Here's how I found it and fixed it.